Asamerry, which will celebrate its 70th anniversary in 2023 , has been loved by many people throughout the ages. Of course, customers are not the only ones who love Angle products. This time, we will focus on the passion of the employees who have sold Asamerry and other products from the company's founding to the present day.
Around this time, knitted fabric, which had been introduced from England, gradually began to spread in Japan. The history of Angle began in 1894 (Meiji 27 ), when Yamamoto Hatsujiro Shoten was founded and began manufacturing and selling knitted underwear in Osaka. With the goal of "seeking high-quality, uniform raw materials and creating high-quality products through new, advanced technology and thorough quality control," the company opened a large-scale knitted fabric factory, the likes of which were unheard of in Japan at the time. The company also implemented strict quality control, surprising even England, a country that was a leader in knitwear.
Meanwhile, Angle has also been focusing on advertising since its founding. Posters created in the early Showa period feature illustrations that are reminiscent of modern girls, who were quick to adopt European fashions and were attracting attention at the time. It seems that the company placed great importance on advertising to let people know about its quality, precisely because they were confident in their products. Their sales representatives' standard sales pitch was, "Just try it on once." This also reflected their absolute confidence in their products, which they believed would make people love them once they tried them on.
"I think I'm probably the biggest Asamerry fan in Japan."
This is what an employee with over 30 years of experience and currently in charge of online sales said. He uses Asamerry all year round, not just in the hot summer months but also in the winter, and says he can't imagine life without it.
Since we started selling online, we have begun to focus on creating items other than underwear. We have already started selling T- shirts that can be used as outerwear and loungewear.
What was there was a very pure desire to let everyone know about something truly great.
"Once you try Asamerry, you'll understand how good it is."
This is the mindset of our employees that has remained unchanged since the company was founded.