What kind of customers have used what kind of products so far? This time, we will introduce the voices of our loyal customers.
Until now, these products have mainly been sold at department stores, so some people may not be familiar with the names "Angle" and "Asa Merrie." If you are one of those people, please ask your family.
"When I looked in my father's dresser at home, all of his underwear was Asamerry."
"I was sorting through my late grandfather's belongings and found a lot of unused Angle products."
We have heard these words many times from customers on the phone and during sales calls.
One employee said he heard this story the first time he visited a dental clinic.
"My father once bought an Angle product in a paulownia wood box at the Mitsukoshi department store."
The item that the teacher's father purchased was likely men's underwear made from 100% vicuna. It appears that he purchased one of the limited edition items sold in 1960 for 3 million yen.
"My mother washed the underwear in the washing machine and it shrunk so much that my father got mad."
He recalled that and seemed to enjoy talking about it.
At the time, we also sold men's underwear made of 50% vicuna and 50% cashmere for 1 million yen, and we had customers from all over the country who regularly purchased it.
It has been 70 years since Asamerry was founded. We have consistently sold products that are both comfortable and functional, but the environment around us has changed dramatically over the past decade. Thanks to the success of functional underwear and the advertising it has received, it has become common to wear cool underwear in the summer and warm underwear in the winter.
Some people may feel that the rise of companies selling highly functional products at low prices is a threat to Angle products. However, we believe that now is the perfect opportunity for people to experience the quality of our products and the quality of our natural materials. In fact, someone has said the following:
"Once you experience the benefits of natural materials, you can't go back to synthetic underwear."
The person said that she gave up all of the functional underwear she had been wearing and now only uses Angle products.
Here are some comments from long-time customers:
"I gave it to my children and grandchildren as a gift, and now three generations have been using it."
The reason they recommend Angle products to their precious children and grandchildren is surely because they know the gentleness of natural materials. And it's because they trust Angle products. We've also had salespeople who handled Angle products as salespeople at department stores return as customers. It makes us very happy to know that the people who sold them truly appreciated the quality of our products and developed an attachment to them.
Since we started selling online, we have seen a significant increase in the number of young people choosing Angle products.
"I want this color to come out. Why don't you make more?"
Sometimes we receive feedback that seems like it could be used directly in product development, and we are amazed at the passion shown by the feedback. All of this feedback from our customers is a source of strength for us.
For our long-time customers, we offer the "usual products" that they can continue to use with confidence.
For customers who have recently discovered us, we offer "good products" that can be used for a long time to come.
We will continue to deliver to our customers.