The collaboration between Asamery and popular Hobonichi brand O2 was released last year and proved a huge success, with some products selling out on the first day.
New products will also be released this season.
A collaboration item with the popular Hobonichi brand O2.
"Hobonichi" is a website run by copywriter Shigesato Itoi called "Hobonichi Itoi Shimbun."
There is a huge amount of content available and it is updated daily.
Among them, O2 is a brand that boasts enduring popularity.
The concept is "It's not the best, but it's still good," and it is imbued with the desire to create a "cool new classic."
For women, there are three items: drawers, which sold out on the first day of sales last year; a simple yet carefully designed tank top; and a new short-sleeved innerwear.
For men, we are offering the V-neck T-shirt that was reissued and well received at Angle last year. 
All items except the men's V-neck T-shirt are sold exclusively on the Hobonichi O2 website.
https://www.1101.com/store/O2/2025ss/
A special page is also available that introduces Asamerie and the details behind each item in an interview format.
Although it is quite voluminous, the content can be read at a good pace.
https://www.1101.com/store/O2/2025ss/pre/11.html