Spring/Summer 2025

New ladies' innerwear

asamerry is a summer innerwear brand that was born over 70 years ago with the idea of "making it possible to spend the hot and humid Japanese summers a little more comfortably." This summer, long-awaited new colors and products will be released in the new classic asamerry Standard Series.

Click here for a list of products

new

Pettipants

On sale from 10:00 on Friday, August 29th

Made from 100% cotton, asamerry retains its smooth and refreshing comfort, making it an item you'll want to reach for every day.

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レディースアサメリー2025春夏新色

The long-awaited reissue color

This season, new colors are being added to each item. "Blue-gray," which was previously released as a seasonal color, has been brought back after receiving many requests. "Brown," a seasonal color shared with men's items, is a deep, calming shade.

レディースアサメリー2025春夏新作

100% cotton, a new summer staple

This non-lace series is designed for a high-quality feel and comfort. Made from 100% cotton, Asamery has a refreshing, crisp feel, almost like linen. It's perfect for hot weather, as well as when you're worried about stuffiness caused by wearing thick clothing.

Carefully crafted by Japanese artisans, it provides a lasting cool and comfortable feel, and the washing instructions are transfer printed to make it even more comfortable against the skin.

asamerry Standard Series List